Journal · Editorial dispatches

Notes from the press at Blacks For Sale — short editorial pieces on paper, ink, and the single hue.

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  1. Why we noindex the checkout.

    On robots, intent, and the architecture of pages that are not for the index.

    Some pages are not for the index. Notes on the robots directive as a statement of editorial intent rather than a privacy control, the back-room register of the checkout, and the 404 as the only page that exists to acknowledge an absence.

    Read the piece
  2. Against the SaaS template.

    Hero, three cards, pricing table, footer — the page that everyone is tired of.

    A short manifesto against the hero-features-pricing reflex. Notes on the three-card stage direction, the word ‘features’ as a software-marketing tic, and the catalogue-and-manifesto page we keep writing instead.

    Read the piece